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Video Business Mastery
INTRODUCTION & SETTING UP
Start Here! (8:05)
Getting the Most Out of This Program & Becoming the Person Your Business Needs (2:42)
Join the COMMUNITY & Introduce Yourself (1:49)
Course Outline & Diagnostic Process (4:58)
Live Trainings (1:59)
10 Secrets to Video Business Success (Webinar Replay) (31:55)
10 Secrets: Cheat Sheet Download
Private Members Facebook Group Access
VBM Terms & Conditions
VBM Diagnostic & Sales Dashboard
Introducing The Diagnostic & Sales Dashboard (18:30)
VBM Diagnostic in Action (17:37)
MEMBER DISCOUNTS
Adobe CC Discount (60% OFF)
Hyperflow Masterclass (25% OFF)
Artlist Music Discount (2 Months Free)
Artgrid Stock Footage Discount (2 Months Free)
Soundstripe Music Discount (10% OFF)
SELF Mastery - Mindset, Goal Setting, Being
The $5K+ Money Mindset (32:31)
Your New Identity as a Video Strategist (22:14)
The Problems a Video Strategist Can Solve (20:13)
Why Small Businesses Fail (8:42)
Motivation and Time Management (6:42)
BONUS: 5 Things I Wish I'd Known Before Starting a Video Production Company (10:29)
BONUS: 7 Business Mistakes New Filmmakers Make (13:11)
NICHE Mastery - Identify Your Ideal Customers
The Importance of Having a Niche (3:47)
Misconceptions and Reality (3:51)
What is Your Niche? (2:39)
Creating Your Articulator Statement (4:38)
Implementing Your New Niche & Brand Position (3:26)
Find Your Niche Q&A (Live Call Replay) (69:30)
Building Your Client Profile (8:30)
Chosen a Brand New Niche? Or Lack Relevant Case Studies? Use these Ideal Client Discovery Questions
The DNA of an Ideal Prospect (7:45)
BUSINESS Mastery - Positioning, Branding, Relationships
3 Pillars for a Successful Business (10:29)
When Do Clients Start Coming to Me? (Marketing vs. Sales) (5:36)
Setting Up a Company, Accounting, & Taxes (6:59)
Examples of Brand Positioning, Part 1 (8:58)
Example of Brand Positioning 2: Scott Herder (8:48)
Passion Projects (When is it OK to work for free?) (5:28)
How to Position Yourself as The Expert (12:56)
How to Manage Your Cashflow (with template) (45:50)
BUSINESS MASTERY - Building Your Portfolio
Your Portfolio (6:37)
Why You Should Ditch Your Demo Reel (8:26)
7 Steps to Land New Clients with Spec Commercials (10:11)
How to Develop Creative Ideas for Video Production Clients (3 Steps) (10:23)
Project Debrief ONE - On Set & BTS on a £20,000 Production (12:06)
LEAD Mastery - Lead Generation
3 Top Strategies for Finding Leads (Successful Sales Funnel) (8:00)
The LinkedIn Headline & Creating Your Value Proposition (6:20)
Creating and Maintaining Your LinkedIn Profile
How to Find High Quality Leads - LinkedIn Mastery (1:46)
How to Find High Quality Leads - Settings & Boolean Search (6:20)
How to Find High Quality Leads - Advanced Searches (6:49)
How to Find High Quality Leads - Lookalike Audiences (3:38)
CRM - Use This to Track All Your Sales Efforts (Essential!)
LEAD Mastery - Sales Systems
How to Make The Perfect Introduction, Part 1 (4:47)
How to Make The Perfect Introduction, Part 2 (6:40)
The Follow Up: How to 3X Your Results (3:50)
Next Level Sales with Video Messages (6:10)
Automating Your Lead Gen (Advanced) (13:16)
Qualifying Your Leads (Client Discovery Questionnaire) (5:46)
Call Booking Software Recommendations
LinkedIn 2022 Strategy & Messaging Update (41:20)
SALES Mastery - Mindset
Value Based Pricing Mindset - with Jay & Jackson (49:52)
SALES Mastery - The Socratic Approach, Value Based Pricing
Pricing Your Services: Rates vs. Results (Introduction) (6:22)
Pricing Your Services: 5 Considerations (9:05)
Pricing Your Services: How to Charge Based on Results (12:11)
Master the Meeting P1: Objectives (8:50)
Master the Meeting P2: The Socratic Method (6:25)
Master The Meeting P3: Process & Questions (13:36)
Overcoming The 7 Most Common Objections (14:20)
Proposals: When and How Should You Send Them? (8:26)
The One Page Proposal - Never send a multi-page proposal again!
Results Based Pricing: Frequently Asked Questions (6:26)
How to Increase Your Prices with Existing Clients (7:55)
Client Meeting Debrief - Closing a 20k Deal in the First Meeting (Using RBP)
5 Biggest Video Pricing Mistakes (7:23)
Should You Ever Discount Your Services? (When & How to do it CORRECTLY) (9:03)
Hybrid Pricing - Bridging the gap to full Value Based Pricing (11:43)
CLIENT ROLEPLAY & COACHING
RECENT LIVE CALL REPLAYS
How to 3X Your Rates in Under a Week - with Scott Dixon (Part 1) (25:15)
How to 3X Your Rates in Under a Week - with Scott Dixon (Part 2: Closed the Deal!) (11:34)
Are You a Business Owner or Operator? - with Nathalie Baker (22:11)
1-1 Client Roleplay with Chris & Jackson (5:49)
Results Based Pricing Recap & Roleplay (69:02)
Value Based Pricing Roleplay with Jay & Jackson (26:14)
Value Based Pricing Group Coaching - Discussion & Q&A Training (87:24)
TEMPLATES, CAMPAIGNS, & BUDGETS
Template Proposals, Documents, Invoices, and More
Replace 'Contracts' with this T's & C's TEMPLATE!
Smart Budget Calculator
Full PowerPoint Deck (All Videos)
BONUS CONTENT
Make Money Work for You (Live Call Replay) (91:51)
Bridging The Gap: From Wedding Videographer to Commercial Filmmaker (17:02)
Selling Your Footage to Broadcasters & Channels
How to Land Brand Sponsorship Deals (12:15)
Thriving During an Economic Recession & Growing Your Business (34:04)
Getting Your Documentary Seen & How I Got 8 Millions Views on National Geographic (4:13)
Top 9 Filmmaker Mistakes in 2021 (10:20)
How and When to Hire an Editor or Sales Rep (24:11)
How to Make Offers So Good People Feel Stupid Saying No (48:38)
COACHING WITH CHRIS - Zero to Video Strategist
The Plan, Going from Zero to Video Strategist (Coming Soon)
Identifying the WHY (Coming Soon)
The 7-Figure Niche (Coming Soon)
Brand Audit & Positioning (Coming Soon)
Putting Sales Systems in Place (Coming Soon)
Client Roleplays (Coming Soon)
Value Based Pricing & Closing 6-Figure Deals (Coming Soon)
7 Steps to Land New Clients with Spec Commercials
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